Collection: WONDERLAND COLLECTION

Follow the White Hare down a rabbit hole of peculiar pairings, dark florals, steeped teas, warm woods, sugared confections, and fragrance notes that grow curiouser and curiouser the longer you linger.

Each fragrance reads like a different chapter in the tale. With each scent blended in-house from fragrance combinations created especially for White Hare—these curious little concoctions are proprietary formulas you simply won’t find anywhere else.

We spent countless hours in the studio mixing, testing, adjusting, starting over, and occasionally wondering whether we had gone entirely bonkers in pursuit of the perfect fragrances—scents with just enough muchness, but not too much muchness.

But then we realized its ok because we’re all mad here—mad about unique and unusual fragrance combinations that transport us to a Wonderland all our own.