Go behind the scenes at White Hare Gifting Co.—a small Indiana gifting studio where craft, curiosity, and a little wonder shapes every detail we create.
Welcome to The White Hare Journal—a quiet little pause between the ticking clocks and the to-do list, where we share the heart and hustle of what it takes to run a small, product-based business.
Here, handmade candles and soaps are at the center of what we create, and each blog post offers a glimpse into the care, thought, and creativity that shapes White Hare. You’ll see glimpses of our day-to-day studio life, the markets we attend across Indiana, and the makers we collaborate with along the way. More than anything, this space is meant to feel like you are pulling up a chair at our work table while we pour handmade soaps and candles, package gifts, and plan what’s next—because the part you play in that is one of the most important aspects of what we create.
Here’s what you’ll find on the blog:
STUDIO DIARIES
Studio Diaries offer a closer look inside our small Indiana studio—where time slows at the work table, soap cures quietly on the racks, and every candle is poured, set, and finished with intention. From our small studio remodel, to branding decisions—the business side and the creative side, these entries reflect how we shape each part of the business with intentional care and purpose. This is where you’ll see how ideas turn into tangible details, and how each candle, bar of soap, and gift box is thoughtfully brought to life.
LOCAL LOVE LISTS
Local Love Lists celebrate the markets, small brick-and-mortar businesses, and places that make Indiana feel like home. These guides highlight the spots and events we most enjoy visiting, eating at, shopping, and vending at. Whether you are in Indianapolis or exploring another corner of the state, we hope these lists help you discover a few new favorites within our amazing Hoosier community.
CANDLE & SOAP NOTES
Candle & Soap Notes invite you into our creative planning, product-making, and lengthy-but thorough testing process. Here, we talk about why we choose certain ingredients, waxes, wicks, and scent blends, and how those decisions connect back to our core values of comfort, craft, and care—but most importantly, safety. Here, we are transparent about the struggles and the wins in what we pour, what we avoid, and how we aim to create items that exceed the standards we set for our business and for our customers.
INDIANA MAKER SPOTLIGHTS
Indiana Maker Spotlights introduce you to some of the small businesses and artisans we choose to partner with for select gift boxes. These are the people whose work naturally complements what we create at White Hare. Our interviews with them help share the stories, skill, and heart behind their work and highlight the ways our paths cross through special projects. When it comes to Indiana artisans, we don't compete—we collaborate. We believe there is room for everyone at this table, especially when it comes to doing what we love as a career, and we genuinely want to see everyone succeed.
If you’re passionate about handmade products, enjoy reading about small business trials and successes, or simply want a quiet corner of the internet that feels calm, curious, and encouraging, you’re in the right place.
Thanks for being part of the White Hare journey.
Until next time, stay curiouser and curiouser...
