DOWN THE RABBIT HOLE...
White Hare began the way many meaningful things do—with curiosity. What started as an exploration into creating thoughtful gifts slowly became something more. As ideas evolved and experiments unfolded, one discovery kept pulling me deeper: the quiet power of small rituals that help us slow down, breathe, and reconnect with ourselves. Without realizing it, I had followed a path that felt a lot like falling down a rabbit hole of self-exploration and self-care.
WHEN TIME DISAPPEARS
Creating has always been a part of who I am. As a child, I spent hours drawing, often so absorbed in my work that I would lose all sense of time. The sun would go down before I even noticed the day had passed. That feeling stayed with me through art college, where time seemed to move just as quickly whenever I was creating art.
Life eventually pulled me in a different direction, and I never found a way to pursue art the way I once imagined. But when I started White Hare and began experimenting with candles and soapmaking, that familiar feeling returned. Hours would slip by while working with wax, oils, and fragrance—the kind of focus that quiets the mind and settles the soul. I realized that creating had always been my meditation—White Hare became the place where I found it again.
THROUGH THE LOOKING GLASS
Around the same time this business was beginning to take shape, I was entering a new stage of life. Like many women in their fifties, I was navigating the changes that come with time—the physical and emotional shifts that arrive with perimenopause and menopause. It is a season that often asks us to rediscover ourselves. During that time, I realized how important the small rituals of self-care had once been in my life, and how easily they disappear when we—as mothers, grandmothers, and women, are devoted to caring for everyone else, ahead of ourselves.
THE RITUALS THAT RESTORE US
To relieve stress, one of my favorite rituals has always been a quiet (and very long) Sunday candle-lit bath. It is time behind a locked door where the outside world disappears for a while. A moment to breathe, reflect, and reset before the week ahead.
When the water drains and I step out of the bathroom, I always feel restored, not just physically, but mentally and emotionally as well—like I can begin again and face the week ahead.
As I started researching what goes into most products and how the US is much more lenient with certain ingredients that other countries have banned, I started making my own bath salts, oils, and milk powders. After sharing them with family and friends I realized I wasn’t the only one that enjoyed my products.
So, long story short, those quiet and peaceful moments—lighting a candle, drawing a bath, taking time to breathe—combined with my desire to make better choices in the products I use, became the inspiration behind everything that White Hare creates.
WHAT'S IN A NAME?
The name White Hare was inspired by the curious rabbit from Alice's Adventures in Wonderland by Lewis Carroll. In the story, the hurried White Rabbit is always watching the clock. His appearance marks the moment Alice begins her journey into Wonderland.
He is not the danger—He is the invitation. Sometimes people interpret the White Rabbit as something ominous—a sign that something difficult is coming. But the White Hare was never meant to represent fear. He is simply a messenger of time. A quiet reminder that life moves quickly. That day’s pass whether we notice them or not. That we shouldn’t wait forever to care for ourselves, to slow down, or to enjoy the small and sometimes fleeting moments that make life feel worthwhile.
The White Hare isn’t chasing us—He’s gently encouraging us to follow.
GIFTS FOR THE JOURNEY
White Hare still honors its origins as a gifting company. Our candles, soaps, and bath products are designed to be shared—thoughtful gifts that invite someone to pause, breathe, and create a small moment of calm. Whether given to celebrate a milestone, say thank you, or simply remind someone they deserve a little rest, each piece is meant to turn an ordinary moment into a ritual. Because sometimes the most meaningful gift we can offer someone is time.
THE NEXT CHAPTERS
As White Hare grows, so does its vision. Future collections will expand into skincare, hair, and beauty, with a focus on nourishing ingredients and thoughtful formulations designed especially for women (and men) navigating and embracing the natural changes that come with time. Although it can seem impossible to live a toxin-free life nowadays, we hope to minimize the less healthy ingredients and maximize the beneficial ones.
Additionally, we also hope to someday bring White Hare products into boutique hotels, bed and breakfasts, and retreat spaces—places where people go specifically to slow down, rest, and reconnect with themselves. We are currently experimenting with travel-sized soaps and hope to expand this line into other travel sized products in the near future.
FOLLOW THE WHITE HARE
Time moves forward whether we notice it or not. The White Hare is simply a gentle reminder that our days are precious—and that taking a little time for ourselves is never wasted time. So light the candle. Draw the bath. Close the door—and follow the White Hare on social media @whgiftingco for more magical moments of curiosity, creativity, and calm.
Until next time, stay curiouser and curiouser...
